BEEF, the nation’s leading cattle information source serves the nation’s top cow-calf operators, stocker-growers, cattle feeders, veterinarians, nutritionists and allied industries, covering production, animal health, nutrition, finance and marketing issues. The BEEF franchise’s website – beefmagazine.com – offers critical news, markets and industry insight, houses the magazine archives and many additional reference features important to U.S. beef producers, and annually serves 3.4 million page views.